In The News
2007 Media Coverage

CASLPA continued its efforts in 2007 to keep the professions and the association, its issues and members at the forefront of Canadian's attentions. We take a balanced approach in our media relations, initiating a variety of different activities that each carries a unique reach into different mediums, audiences and markets.

What Did We do?

• Held a press conference on Parliament Hill
• Issued media releases and radio PSAs
• Distributed feature articles through the News Canada service
• Provided information or arranged media interviews for numerous reporters and producers.

What Where the Results?

• Total audience reach of 69 million, 472,390 (almost triple 2006)
• Covered by 338 media outlets
• Generated 363 news articles/segments
• Reached directly into 93 communities covering all the major and medium size markets as well as smalled communities
  

Significant Highlights:

• A clip seen by more than a million TV viewers on CTV national news at 11:00 with Lloyd Robertson
• Extensive coverage by both CBC television and radio
• Two features on the Canada.com website (more than 4 million visitors per month)
• Listing on the Google News Alerts search engine
• Coverage in every major Canadian daily newspaper
• Magazine features in Flare, Canadian Living, and Today's Parent
• 6,000 visitors to our media centre
• Extension into non English markets (coverage by Asian, Italian and Hungarian media).

   

  Click on the links below for a full list of media coverage

• WEB - 62 pieces with audience of 31,678,833
• PRINT - 138 pieces with audience of 26,878,213
• TV - 79 pieces with audience of 6,725,380
• RADIO - 84 pieces with audience of 4,189,964

  Link to some sample coverage
  
  Link to coverage list for the 2007
  Noise in the Classroom press conference

  Link to coverage lists for public service announcements Radio / Television