Evolution
of the CASLPA Logo
The inaugural logo of the Canadian Speech and Hearing Association
first appeared in 1975 utilizing a blue and red colour scheme
and the Canadian maple leaf.
A variation utilizing the sound wave was introduced in 1977
and the blue colour scheme continued.
When the organization's name changed from CSHA to CASLPA in
1985, a new logo highlighting the sound waves was introduced
and even in this incarnation, the blue colour scheme continued,
however the Canadian identity element was abandoned.
At a teleconference meeting of the Board, February 1997, a
new logo was approved. The rationale behind the change was to
accompany a new look to all CASLPA publications, thereby creating
a recognizable corporate identity. There was also a clear desire
to return to a distinctly Canadian logo and the blue colour
scheme continued to be upheld.
With the launch of May Month 1998 a purple colour scheme for
all CASLPA publications was introduced and this was extended
to the logo. At the same time a shortened acronym version of
logo was developed.
And now, in celebration of our 40th anniversary, we launch
a new logo, a new look and a new image for CASLPA.
We look forward to seeing this new brand proudly
carry the professions forward through the next 40 years.
