General Advertising Policies

Advertising Rate Card

Advertising Booking Form

Communiqué

CASLPA's official bilingual newsletter facilitates the exchange of information between members of CASLPA, the national office, provincial associations and other interest groups. Contains articles of professional and clinical interest and association news. Circulation of 5,500, issued to all members and other contacts (university programs, provincial associations, etc). Approximately half the distribution list receives hard copy and the remainder receives electronic format. Published four times per year - January, April, July and October. Career and commercial ads accepted. ¼ page, ½ page and full page.

Text/Artwork Requirements: Grayscale ads only. Submission of digital files preferred, print ready, to size with all images and fonts embedded (preference in the following order - PDF, InDesign, PhotoShop, EPS, or Microsoft Word text files). If submitting text only using logos, please attach them as separate JPG files. If submitting text files, we ask that you ensure your text conforms to the suggested word counts identified on the rate card. If it does not, we reserve the right to edit accordingly for space. No guaranteed positioning.

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E-newsletter Advertising/Sponsorship

Place your logo and a banner ad with links to your URL in a monthly issue of our electronic newsletter CommunE-cate. This publication contains association news and updates and is delivered by e-mail to 5,200 CASLPA members and posted on the CASLPA website. Get a 2" wide x 1" high (144 x 60 pixel) banner ad (may be animated) on our introductory splash page with a "sponsored by" tag line as well as your logo posted on the full issue of the newsletter. Individual monthly placements are available as well as exclusive rights to all 12 issues.

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Journal

The Canadian Journal of Speech-Language Pathology and Audiology (CJSLPA) is the official academic/scientific journal of CASLPA. The Journal is committed to advancing knowledge of human communication and its disorders. CJSLPA publishes clinical, educational and research articles; clinical practice and technical information, reviews of publications and clinical materials. Same circulation as Communiqué plus a subscribers list of Canadian & international libraries, educational institutions, companies and others. Published four times per year - March, June, September and December. Full-page ads only (8 ¼" x 10 ¾ ") in black & white or colour. Ads must be professionally designed/graphically appealing. Colour ads are given priority positioning on back cover. See Communiqué above for artwork requirements.

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Web Site www.caslpa.ca

The CASLPA website is an extensive site visited regularly by audiologists, speech-language pathologists and supportive personnel (both members and non-members) from across the country and around the world. Ads are posted for a 60-day period (may be pulled earlier at your request). Web ads booked in combination with print ads receive a reduced rate. Postings are usually up within two business days.

Career Ads: Our careers section receives more than 6,000 hits per month. Text for career ads must be provided by email. Faxed text is not accepted. There is no word limit and ads may be posted with colour logos. If you are providing logos, attach them as separate files in GIF or JPG, rather than embedded in your file. You may also provide pre-designed, placement ready artwork in the form of a GIF image 500 x 700 pixels or 6" width (max) x 9" height.

Corporate banner ads: Promote your commercial products or services, facility or recruitment agency. A graphic (GIF) image measuring 144 x 60 pixels, or 2" width (max) x 1" height with a link to your commercial URL, is placed on the scrolling news bar that appears on every website page (average 10,000 page views per day). Animated images are permitted.

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Inserts

Inserts promoting your event or product may be included with mailings of Communiqué or CJSLPA. Weight is limited to pieces of no more than 75 grams. You must submit a sample of your material for approval. Advertiser must supply copies of material directly to our mailing house and a PDF version to CASLPA. Quantities vary depending on issue; consult CASLPA for required quantities and shipping instructions. Bilingual material is preferred.

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Mailing List Rental

You may also choose to undertake your own mailings by renting our mailing list. This option is available for promotion of commercial products and services or events, not career recruitment or fundraising efforts. Membership database records are provided for one time usage only and supplied by email in a Microsoft Excel spreadsheet format, sorted alphabetically. Further formatting is your own responsibility. You may request customization of your list by profession, province, language or area of interest. Please note that members can opt to be removed from this mailing list so size of database we can provide varies - approximately 3,100 records in the full list. You are required to submit a sample of your material for approval, sign a confidentiality agreement and provide pre-payment before the list will be released to you. Allow two weeks for the approval process. Once your booking form is submitted with a sample of your material, we will notify you of the total charge for your approval to proceed. Minimum charge of $50 applies.

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Conference Advertising

Advertising space is also available in the on-site printed conference program distributed to all conference delegates (approximately 600) in May of each year. These ads are also posted on the career bulletin board at the conference. This year's conference is being held in Whitehorse, Yukon. Space is limited so don't delay. Deadline is March 1, 2010. For taking advantage of this opportunity, if you also book a regular print or corporate web banner ad at the same time, you will receive a $100 discount on that booking. An opportunity also exists to have inserts (product brochures, etc.) put in the conference bags provided to all delegates. You are responsible for printing and shipping material direct to the conference site. You will be advised of exact quantities and shipping instructions.
(Note: advertising space in the pre-conference registration brochure is no longer available due to a change in format).

Text/Artwork Requirements: Grayscale or colour ads. Ads must be graphically appealing/professionally designed. Submit electronic print-ready PDF files, actual size with fonts and images embedded. Full page (8 ¼" x 10 ¾") or half page horizontal (8 ¼" wide x 5" long). Priority cover positions are given to colour ads. Black and white covers may be booked but are not guaranteed position. If colour cover ads are booked, black and white will be bumped inside and your fee will be adjusted accordingly.

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Special BONUS: All print and web ads booked in the months of March
and April are also posted on the career bulletin board at the
annual CASLPA conference in May.

 

General Advertising Policies

• Career ads will be accepted only for positions requiring a speech-language pathologist, audiologist or supportive personnel. (Organizations placing ads for supportive personnel must guarantee that the position is supervised by a speech-language pathologist or audiologist).
  
  
• CASLPA reserves the right to revise, edit or reject any ad if the advertisement, organization, product or service is not compatible with CASLPA’s mission, vision, values, philosophy or standards.
  
  
• Acceptance of an ad does not in any way constitute CASLPA’s endorsement of the product/service or company.
  
  
• Acceptance of an advertisement does not automatically guarantee future placements. (Ads are reviewed on a case by case basis)
  
  
• Volume discounts are negotiated on an individual basis and must be pre-paid.
  
  
• We do NOT pay agency commissions. Advertising agencies and their clients are jointly and severally responsible for payment of invoices.
  
  
• No refunds will be provided for ads cancelled after layout has already been completed or if it is past the booking deadline (unless a replacement advertiser can be secured). There will be no refund/credit for website ads pulled after they have been posted.
  
  
• Approved terminology – Speech-language pathologist (pathology) should be written as such with a hyphen. S-LP should be capitalized, with a hyphen.
  
  
  

Contact Angie D'Aoust you have any questions

pubs@caslpa.ca
fax: (613) 567-2859
Phone: 1-800-259-8519

Advertising Rate Card

Advertising Booking Form