General Advertising Policies

Advertising Rate Card

Advertising Booking Form

Web Site www.caslpa.ca

The CASLPA website is visited regularly by audiologists, speech-language pathologists and supportive personnel (both members and non-members) from across the country and around the world. Book web ads in combination with publication ads and receive a reduced rate. Postings are usually up within two business days. Newly advertised job openings are also posted on the CASLPA and Twitter and Facebook feeds.

Career Ads:

• The CASLPA Careers section receives an average of 9,000 hits per month.
• No word limit
• Posted with your logo
• Option to provide pre-desigend, placement-ready artwork
  (GIF image 500 x 700 pixels or 6” width x 9” height)
  

* Logos must be attached as separate files in GIF or JPG, rather than embedded in your text file. Faxed text is not accepted.

Corporate banner ads: Promote your commercial products or services, facility or recruitment agency.

• Banners are placed on scrolling news bar and are visible on every page of the website - receiving an average of 5,000 views per day
• Includes link to your commercial URL
• Animated ads are permitted
  

  Options:
  Regular banner ad: A GIF image measuring 144 x 72 pixels, or 2” width x 1” height.
  Premium banner ad: A GIF image measuring 144 x 216 pixels, or 2” width x 3” height.
  

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Communiqué

CASLPA’s quarterly online newsletter facilitates the exchange of information between members of CASLPA, the national office, provincial associations and other interest groups.

• Contains articles of professional and clinical interest and association news.
• Published electronically four times per year – January, April, July and October.
• Circulation of more than 6,000. Issued to all members and other contacts (university programs, provincial associations, etc) via email.
  
• Published in both English and French.
  
• Career and commercial ads accepted: ¼ page, ½ page and full page.
  
• Full-page ads may embed video for no additional cost.

Artwork Requirements:

• Ads should be professionally designed/graphically appealing.
  
• Please submit print-ready digital files, to size with all images and fonts embedded (preference in the following order - PDF, InDesign, Photoshop, EPS, or Microsoft Word text files).
  
• If submitting text using logo, please attach logo as separate JPG file.
  
• If submitting text fi les, we ask that you ensure your text conforms to the suggested word counts identified on the rate card. If it does not, we reserve the right to edit accordingly for space.
  

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Journal

The Canadian Journal of Speech-Language Pathology and Audiology (CJSLPA) is CASLPA’s academic journal. The journal is committed to advancing knowledge of human communication and its disorders.

• CJSLPA publishes clinical, educational and research articles; clinical practice and technical information, reviews of publications and clinical materials.
  
• Published electronically four times per year - March, June, September and December.
  
• Circulation of more than 6,000. Issued to all members and other contacts (university programs, provincial associations, etc.) via email.
  
• Full-page ads only (8 ¼” x 10 ¾ ”).
  
• Posted on a publicly accessible, searchable archive.

Artwork Requirements: See Communiqué requirements above.

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E-newsletter Advertising/Sponsorship

Place your logo or a banner ad with links to your URL in our monthly bilingual electronic newsletter, Communicator.

• Contains S-LP and audiology news as well as association updates.
• Delivered by e-mail to over 6,000 CASLPA members.
• Posted on the members-only section of CASLPA’s website.
  

Artwork Requirements: Contact us for artwork requirements.

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Mailing List Rental

You may choose to undertake your own mailing by renting our mailing list.

This option is available for promotion of commercial products and services or events, not career-recruitment or fundraising efforts.

• Membership database records provided for one-time use only.
• List supplied by email in Microsoft Excel format
• You may request customization of your list by profession, province, language or area of interest.
• Members may opt out of this mailing list so size of list varies - approximately 3,400 records.
• You must submit a sample of your material for approval, sign a confi dentiality agreement and provide pre-payment before the list is released.
• Please allow two weeks for the approval process.

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Conference Advertising

You may choose to advertise in our printed conference program or to submit your own insert for the delegate bag - both distributed to all delegates (approximately 500).

This year’s conference will be held in St. John’s, Newfoundland and Labrador.

Space is limited so don’t delay. Deadline is March 1, 2012.

• Website and publication ads are also posted on a career bulletin board at the conference.
• Book a print or web banner ad and receive a $100 discount on a conference advertisement.
• You are responsible for printing and shipping delegate bag inserts directly to the conference site.
• You will be advised of exact quantities and shipping instructions in advance.

Text/Artwork Requirements:

• All ads on interior of program are black and white
• Outside back cover ad must be in colour
• Ads must be graphically appealing/professionally designed.
• Submit electronic, print-ready PDF files, actual size with fonts and images embedded.
• Full page (8 ¼” x 10 ¾”) or half page horizontal (8 ¼” wide x 5” long).

CASLPA also offers many conference sponsorship opportunties.

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Special BONUS: All print and web ads booked in the months of March
and April are also posted on the career bulletin board at CASLPA's annual conference.

 

General Advertising Policies

• We accept career ads for positions requiring a speech-language pathologist, audiologist or supportive personnel. Organizations placing ads for supportive personnel must guarantee that the position is supervised by a speech-language pathologist or audiologist.
  
  
• CASLPA reserves the right to revise, edit or reject any ad if the advertisement, organization, product or service is not compatible with CASLPA’s mission, vision, values, philosophy or standards.
  
  
• Acceptance of an ad does not in any way constitute CASLPA’s endorsement of the product/service or company.
  
  
• Acceptance of an advertisement does not automatically guarantee future placements. (Ads are reviewed on a case-by-case basis).
  
  
• Volume discounts are negotiated on an individual basis and must be pre-paid.
  
  
• We do not pay agency commissions. Advertising agencies and their clients are jointly and severally responsible for payment of invoices.
  
  
• No refunds will be provided for ads cancelled after layout has already been completed or if it is past the booking deadline (unless a replacement advertiser can be secured).
  
  
• There will be no refund/credit for website ads pulled after they have been posted.
  
  
• Approved terminology – Speech-language pathologist (pathology) should be written as such with a hyphen. S-LP should be capitalized, with a hyphen.
  
  

Contact the director of communications and public affairs
if you have any questions

pubs@caslpa.ca
fax: (613) 567-2859
Phone: 1-800-259-8519

Advertising Rate Card

Advertising Booking Form